top brands 84-85-86

United Kingdom Energy===BP

 Following a couple of nightmarish years, BP is still trying to restore the value of its brand to 2006 levels. Revenue has been boosted by record oil prices, but its reputation has been tarnished further by problems and incidents in Alaska and Texas City, while instability in its Russian TNK-BP venture threatens to cause more harm. On a more positive note, BP is now seen as a leader in working towards greener energy. Its investments in sustainable energy sources work to reduce exposure to the price of oil and the ultimate threat of its exhaustion.

United States Restaurants===STARBUCKS

Despite a challenging year for the business, Starbucks has focused its energies on rebuilding the brand. As the credit crunch bites, consumers are less willing to pay a premium for what has effectively become a daily staple. The success of Starbucks has made other outlets up their game, with brands like McDonald’s offering coffee arguably as good for a fraction of the price. In the US, Starbucks is cutting costs through layoffs and shutting down 600 under-performing shops. It’s a story repeated in Australia, where 61 of its 85 stores were closed as the brand offered no real benefit over local coffee houses. Despite its problems, Starbucks is fighting back by focusing on the experience of its outlets, exploring music and entertainment initiatives, and improving service by retraining baristas and engaging them with the brand.

Netherlands Financial Services===ING



ING has continued to differentiate itself in the marketplace, emphasizing its reputation of being “easy to work with.” While the bank has been hit by the US financial crisis, it has not been effected as dramatically as some others within the industry. ING has continued to build awareness through advertising and its sponsorship of the Renault Formula One racing team.

brand preferences 51-100

41 -50

    * Surf
     

    * Philips

    * RIN

    * Godrej

    * Videocon


    * Maaza

    * Amul

    * SAMSUNG

    * Johnson &Johnson
    * Head & Shoulders

between 50 to 100


51) Complan

52) Sunsilk

53) Samsung Mobile Phones

54) Fevicol

55) Iodex

56) All Out

57) LG Mobile Phones

58) Limca

59) Cadbury

60) Fanta

61) Rasna

62) Zandu Balm

63) Dabur Amla

64) Onida

65) Asian Paints

66) Cinthol

67) Moov

68) Sony Ericssion

69) 7 Up

70) Hajmola

71) Amrutanjan Balm

72) Tide

73) Pantene

74) Vim

75) Wheel

76) Parachute

77) Boroplus

78) Boost

79) Vaseline

80) Mortein

81) Motorola

82) Maruti

83) Rexona

84) Dove

85) Sonata Watches

86) Sunfeast

87) Nirma

88) Crocin

89) Medimix

90) Ujala

91) VIP Luggage

92) Bank of India

93) HMT

94) Sprite

95) Pears

96) Boroline

97) Big Bazaar

98) ICICI Bank

99) Nestle

100) Bajaj Motorcycles

brand preference list in India 1-50

1. Nokia
2. Colgate
3. Lux
4. Lifebuoy
5. Dettol
6. Pepsodent
7. britannia
8. Reliance Mobile

11 - 20

    * Close-Up

    * Airtel

    * State Bank of India

    * Glucon-D

    * Clinic Plus Shampoo

    * Pond's

    * Life Insurance Corporation of India

    * Fair & Lovely

    * Bharat Sanchar Nigam Limited

    * LG

21 - 30

    * Good Knight

    * Parle Products

    * Bisleri

    * TATA TEA LIMITED

    * Vicks

    * Pepsi

    * Ariel

    * Dabur

    * Mango Frooti

    * Vodafone


31-40

    * Mirinda


    * Coca-Cola


    * Hero Honda

    * Bournvita

    * Maggi

    * Bata

    * Tata Indicom

    * Sony

    * Thums up

    * Titan watches

top brands 82-83-84

Germany Financial Services===Allianz

Thanks to a more conservative approach, Allianz has significantly improved its position over the competition since the US credit crunch. The brand is strong on ethics and honesty, and along with the prudent approach, this has been reinforced by the fact that they contact all customers over the age of 74 to make sure they understand the products they hold. In terms of growth, inroads in Scandinavia, Slovenia and Japan began to pay off.

France Alcohol===Moet & Chandon 

Still mopping up after years of worldwide prosperity, Moet & Chandon have continued to display strength and confidence in its brand by increasing its price, in spite of changing economic conditions. Where it has been most successful is in continuing to transform the category from being seen as something for a seasonal treat to an all year round drinking choice that is short-hand for “being fabulous.” As emerging markets continue to get a taste for the good life, this strategy will stand them in good stead for years to come.

United Kingdom Energy===BP


Following a couple of nightmarish years, BP is still trying to restore the value of its brand to 2006 levels. Revenue has been boosted by record oil prices, but its reputation has been tarnished further by problems and incidents in Alaska and Texas City, while instability in its Russian TNK-BP venture threatens to cause more harm. On a more positive note, BP is now seen as a leader in working towards greener energy. Its investments in sustainable energy sources work to reduce exposure to the price of oil and the ultimate threat of its exhaustion.

top brands79-80-81

Switzerland Luxury===Cartier

Performing exceptionally well in jewelry and watches, Cartier is now looking to China to boost revenues, growing the number of outlets to capitalize on the strong demand from the Asian market. Looking ahead, the resilient nature of high-end consumers leaves Cartier in a strong position, even against the backdrop of the current economic climate.

United States Luxury===Tiffany & Co

 Tiffany & Co.’s consistent brand strategy and focus on the customer experience ensure that, regardless of economic conditions, people will always find a little sparkle when they walk through the doors. That said, a positioning of “affordable luxury” may leave the brand exposed if mainstream consumers continue to cut back on luxury spending while highly affluent consumers stay loyal to the ultra-premium end of the market. It will be interesting to see how consumers react to the new “Collections” store format.

United States Restaurants===Pizza Hut


Squeezed by the desire for healthier eating, but from a cost-conscious consumer, Pizza Hut has worked hard to deliver affordable healthier options, such as “The Natural” pizza, to try and stay relevant. In the US, its new Bistro concept tries to attract a broader customer base, by marrying the restaurant’s traditional pizza and chicken wing menu with more upscale items, such as Chicken Florentine and Sausage and Pepper Rustica. Convenience has always been key in the pizza business and Pizza Hut has rolled out a mobile ordering system that uses the latest technology to bring pizzas to people’s doors. However, despite all of these innovations, Pizza Hut faces flat sales in core markets and, like other chains, is looking to China and India for sustained growth.

top brands 76-77-78

France Luxury==Fermes Paris

One of the most exclusive and prestigious fashion houses in the world continues to pursue a strategy of creativity, quality, know-how, and artisan spirit. A strategic refocus on geographic expansion has seen inroads in India and China and the high-profile opening of a store on Wall Street – one of 40 planned in 2008.

United States Apparel===GAP

When it comes to fashion retailing, the middle ground has always been a battleground, and lately you’d be forgiven for thinking that GAP has been on the losing side. Despite a slow increase in profits, thanks largely to cost-cutting, worldwide sales are in decline as budget-conscious consumers trade down or are lured away by more appealing competitors. Gap’s brand reputation has suffered through child labor issues in India and turning things around could take more than just boosting its online offering.

Japan Consumer Electronics===Panasonic


With a strong line-up of products, Panasonic has made strides internationally and the brand has been helped by unifying all markets under the Panasonic brand name, replacing the historic Matsushita Electric Industrial Co. and National brand names in its native Japan. Once again it was a top sponsor of the Olympics this year, putting its name in front of the world. Panasonic’s

top brands 73-74-75

Canada Consumer Electronics===Black Berry

It was only a matter of time before the brand, ubiquitous with corporate users, reached out to a wider consumer base and hit the big time. By concentrating more on style and introducing pocket-friendly models like the Pearl and Curve, the brand now appeals to an audience eager to embrace smarter phones with internet and email on the move. The only cloud on the horizon for Black Berry could be the threat of Apple’s i Phone as the ultimate business phone. But with a raft of new 3G products of its own in the pipeline, such as the Bold, a flip-phone, and Black Berry’s first touch-screen model – the Thunder – the world’s addiction to the nifty little devices looks set to continue.

United States Personal Care===Kleenex 

Saddled with a brand name that’s in danger of being seen as a generic descriptor like Roller blades or Walkman, Kleenex is once again trying to build equity in its brand name. Sponsorship of the Beijing Olympics gives a relevant (yet expensive) tie-in for award-winning tear- jerkers that work nicely with its emotional “let it out” campaign.

Germany Automotive===Porsche


Porsche has grown strongly in emerging markets like the Middle East, Russia, India, and China, where there is a growing demand for conspicuous status symbols with heritage. By broadening its product range with models like the Cayenne, Porsche has managed to appeal to a broader demographic, shedding the stigma of being an†80s Yuppie plaything, and has adopted a more grown-up, family-friendly persona. The build quality means they hold their value well, which is particularly positive in the current climate.