41 -50
* Surf
* Philips
* RIN
* Godrej
* Videocon
* Maaza
* Amul
* SAMSUNG
* Johnson &Johnson
* Head & Shoulders
between 50 to 100
51) Complan
52) Sunsilk
53) Samsung Mobile Phones
54) Fevicol
55) Iodex
56) All Out
57) LG Mobile Phones
58) Limca
59) Cadbury
60) Fanta
61) Rasna
62) Zandu Balm
63) Dabur Amla
64) Onida
65) Asian Paints
66) Cinthol
67) Moov
68) Sony Ericssion
69) 7 Up
70) Hajmola
71) Amrutanjan Balm
72) Tide
73) Pantene
74) Vim
75) Wheel
76) Parachute
77) Boroplus
78) Boost
79) Vaseline
80) Mortein
81) Motorola
82) Maruti
83) Rexona
84) Dove
85) Sonata Watches
86) Sunfeast
87) Nirma
88) Crocin
89) Medimix
90) Ujala
91) VIP Luggage
92) Bank of India
93) HMT
94) Sprite
95) Pears
96) Boroline
97) Big Bazaar
98) ICICI Bank
99) Nestle
100) Bajaj Motorcycles
Friday, December 17, 2010
brand preference list in India 1-50
- Nokia
- Colgate
- Lux
- Lifebuoy
- Dettol
- Pepsodent
- britannia
- Reliance Mobile
11 - 20
* Close-Up
* Airtel
* State Bank of India
* Glucon-D
* Clinic Plus Shampoo
* Pond's
* Life Insurance Corporation of India
* Fair & Lovely
* Bharat Sanchar Nigam Limited
* LG
21 - 30
* Good Knight
* Parle Products
* Bisleri
* TATA TEA LIMITED
* Vicks
* Pepsi
* Ariel
* Dabur
* Mango Frooti
* Vodafone
31-40
* Mirinda
* Coca-Cola
* Hero Honda
* Bournvita
* Maggi
* Bata
* Tata Indicom
* Sony
* Thums up
* Titan watches
top brands 82-83-84
Germany Financial Services===Allianz
Thanks to a more conservative approach, Allianz has significantly improved its position over the competition since the US credit crunch. The brand is strong on ethics and honesty, and along with the prudent approach, this has been reinforced by the fact that they contact all customers over the age of 74 to make sure they understand the products they hold. In terms of growth, inroads in Scandinavia, Slovenia and Japan began to pay off.
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France Alcohol===Moet & Chandon
Still mopping up after years of worldwide prosperity, Moet & Chandon have continued to display strength and confidence in its brand by increasing its price, in spite of changing economic conditions. Where it has been most successful is in continuing to transform the category from being seen as something for a seasonal treat to an all year round drinking choice that is short-hand for “being fabulous.” As emerging markets continue to get a taste for the good life, this strategy will stand them in good stead for years to come.
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Following a couple of nightmarish years, BP is still trying to restore the value of its brand to 2006 levels. Revenue has been boosted by record oil prices, but its reputation has been tarnished further by problems and incidents in Alaska and Texas City, while instability in its Russian TNK-BP venture threatens to cause more harm. On a more positive note, BP is now seen as a leader in working towards greener energy. Its investments in sustainable energy sources work to reduce exposure to the price of oil and the ultimate threat of its exhaustion.
top brands79-80-81
Switzerland Luxury===Cartier
Performing exceptionally well in jewelry and watches, Cartier is now looking to China to boost revenues, growing the number of outlets to capitalize on the strong demand from the Asian market. Looking ahead, the resilient nature of high-end consumers leaves Cartier in a strong position, even against the backdrop of the current economic climate.
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United States Luxury===Tiffany & Co
Tiffany & Co.’s consistent brand strategy and focus on the customer experience ensure that, regardless of economic conditions, people will always find a little sparkle when they walk through the doors. That said, a positioning of “affordable luxury” may leave the brand exposed if mainstream consumers continue to cut back on luxury spending while highly affluent consumers stay loyal to the ultra-premium end of the market. It will be interesting to see how consumers react to the new “Collections” store format.
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Squeezed by the desire for healthier eating, but from a cost-conscious consumer, Pizza Hut has worked hard to deliver affordable healthier options, such as “The Natural” pizza, to try and stay relevant. In the US, its new Bistro concept tries to attract a broader customer base, by marrying the restaurant’s traditional pizza and chicken wing menu with more upscale items, such as Chicken Florentine and Sausage and Pepper Rustica. Convenience has always been key in the pizza business and Pizza Hut has rolled out a mobile ordering system that uses the latest technology to bring pizzas to people’s doors. However, despite all of these innovations, Pizza Hut faces flat sales in core markets and, like other chains, is looking to China and India for sustained growth.
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