Tuesday, December 21, 2010

Banking --Customer Royalty==Brand Royalty

Customer loyalty and brand image decline among retail banking customers for fourth consecutive year



Loyalty to banks wanes, particularly among customers of larger institutions. Study finds that customers may be highly satisfied even when they are charged bank fees, provided that they perceive they are receiving sufficient value in exchange.


-->Poor customer service-the most common reason given for switching banks-is cited by 37 % of customers who changed their primary bank in 2010.    

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, while satisfaction has leveled off, according to the  U.S. Retail Banking Satisfaction Study.

In addition, the percentage of customers who say they "definitely will not" switch banks during the next twelvemonths has decreased significantly during the past three years to 34 per cent in 2010 .

The gap in loyalty intent between customers of larger and smaller banks is considerable, with 41 per cent of customers at smaller banks who say they "definitely will not" switch, compared with 32 per cent at larger banks.

Higher customer satisfaction with in-person service and attention is an important contributor to increased loyalty at smaller banks. Acquisition rates are also improving at smaller banks, with new customers accounting for eight per cent of the customer base, compared with an industry average of six per cent.


"As retail banking customers become considerably less loyal, banks need to focus on getting the fundamentals right," . "Banks that get back to the basics-such as maintaining a clean branch and greeting customers upon entering-may help to alleviate some of the distress customers are experiencing and increase their overall satisfaction."


"While fees have a significant impact on customer satisfaction, banks may mitigate this effect by giving customers choices," said Beird. "Customers tend to be considerably less dissatisfied when they have different overdraft options, such as the ability to transfer funds from a savings account or receive a balance alert. Proactive communication may also help to lessen the negative impact of fees, as satisfaction is more than 100 points higher among customers who are aware of changes in fees ahead of time, compared with customers who are taken by surprise."

The study also finds that customers may be highly satisfied even when they are charged bank fees, provided that they perceive they are receiving sufficient value in exchange. When satisfaction with fees is above average, customer's ratings for branch access and appearance, promptness of being served, and the bank's website navigation and range of services are also higher than average.



The study analyses customer satisfaction with the retail banking experience based on six factors: account activities; account information; facility; fees; problem resolution; and product offerings.

Issues with DATA card

The PPP protocol authentification failed????


To resolve this issue: 1. Click Start, point to Settings, and then click Network and Dial-up Connections.

NOTE: For Windows Server 2003, click Start, point to Control Panel, and then point to Network Connections.
2. Right-click the appropriate dial-up networking connection, and then click Properties.
3. Click the Networking tab, and then click Settings.
4. Click to clear the Negotiate multi-link for single link connections check box (if it is selected).
5. Click OK, and then click OK.
6. Double-click the connection, and then click Dial. • If this procedure resolves the issue and you can establish a dial-up connection, you do not have to follow the remaining steps in this article.
• If this does not resolve the issue and you cannot establish a dial-up connection, go to step 7 to continue to troubleshoot this issue.

7. Right-click the connection, and then click Properties.
8. Click the Security tab.
9. Under Security options, click Allow unsecured password in the Validate my identity as follows box, and then click OK.
10. Double-click the connection, and then click Dial to verify that you can establish a dial-up connection.

Hoe to Host a Computer???

WEB HOSTING!!!!

Actually, our home computers CAN act like web servers. Here are a few things we need:
A static I.P. (Internet protocol) address
24/7 Internet connectivity (a fast connection would definitely help)
Web server software
A stable and reliable operating system
Hosting your web site from your home/office computer

Typically, a web server is a powerful machine with a stable and reliable operating system and a 24/7 Internet connection. A web server also needs a static I.P. (Internet protocol) address so that the location of the hosted web site/s does not change. In addition to the web server software (which serves web pages), several other software that help in maintenance, enhancing functionality and securing the machine from attacks from hackers need to be installed on the machine.
The need for a good operating system

Obviously, you need a stable and reliable operating system that can serve web pages quickly and not crash or hang even under heavy traffic. Here are some other hallmarks of a good operating system for a web server:

In-built security features to protect from hackers and virus attacks.
Easy of administration through shell environment or GUI-based software.
Scalability to up-gradations to ensure enhanced stability and security. Also, the process of installation of updates should easy and as smooth as possible.
In-built necessary server software should be a part of the operating system else, they should be available and installed quickly and smoothly.
Availability of third-party software - No operating system is perfect and complete. Third party applications can provide additional security, better features and functionality.

With the above points in mind, the Linux operating system fits the bill pretty well - So does Windows, actually, but you do need to be a little more experienced in server administration if you want to run a Windows based web server.

Linux is also cheaper than Windows and has tons of free third-party software and applications that can be smoothly integrated in the operating system to increase functionality and security. Linux, which is an Open Source Software (OSS), works well with other OSS such as Apache (the most popular web server software), MySQL (a good stable database application and server), PHP (server-side scripting language) and has several in-built applications such as FTP (File Transfer Protocol), sendmail (SMTP email server) etc.


What is the need for a static I.P. (Internet Protocol) address????

Each computer connected to the Internet needs to have a unique number assigned to it so that it can be identified and there are no conflicts with other computers. This unique number is the Internet Protocol (I.P.) address. The I.P. address is just a series of four numbers each less than 255 and separated by dots (periods). For example, 214.34.7.90 would be a valid I.P. address.

Since, for us humans, I.P. addresses are not as easy to remember, the "powers that be" created domain names. However, each domain name is "tied up" or "associated" with an I.P. address. The domain name and its corresponding I.P. address are stored on several different computers scattered around the globe. These machines called Domain Name Servers help to resolve the domain name to its I.P. address. In layman's language - when you type a domain name on your browser, it first checks with a Name Server and gets the corresponding I.P. address (something that computers understand better than us) and then loads the web site.

An I.P. address is the address of a computer on the internet - it specifies the location of a server that hosts a web site. It follows that if the I.P. address changes, the web site will not be found if you try to load it on a browser by typing its domain name.

Now, most of us use net connections on our home/office computers from the local Internet Service Provider. These ISPs assigned our computers with a dynamic I.P. address each time we connect. Thus, each time we disconnect and start the connection again, our computers are given a different I.P. address. So if the I.P. address of your home/office computer changes, your web site will not load unless you go and change the information on the Name Server. Obviously you cannot make these changes each time your computer's I.P. address changes. For this reason, to host a web site on your home/office computer you need a "static" I.P. address - an I.P. address that does not change.

The problem is that ISPs generally do not allow you to host a web site on your computer. And they do this by allocating a new I.P. address each time you connect and also blocking required ports. Having said that, you can get a static I.P. addresses by either upgrading your package (to something like a "business package") or shift to an ISP that does provides one. The cost of a static I.P. can be  $30 to $50 per month (maybe even more).