United States Automotive===Ford
Despite recent changes to the product portfolio, Ford has struggled to convince consumers that it does more than just produce big cars with big engines. This is a problem of momentum having invested heavily in owning the big-truck space in the past, it’s taking time to shift its image. This isn’t helped by negative media coverage on the company’s performance, undermining confidence in the brand with internal and external audiences. Ford has started the change process and is producing smaller vehicles in the US, but needs to communicate with customers and employees to re-establish its reputation.
| |
United States Automotive ===Harley-Davidson
Despite its rich heritage and cult following, Harley-Davidson saw a 9% fall in revenues in the US, suggesting it is struggling to stay relevant with its home audience. The brand has enjoyed real equity in the past, but it needs to find new ways to engage consumers to make sure the same is true of its future.
| |
L’Oréal has reinforced its position as one of the world’s most prominent cosmetics companies by successfully expanding into emerging markets. It has also taken advantage of the growing demand for male grooming products by using celebrities to endorse the brand. The brand continues to use the slogan “Because You’re Worth It” a consistent message that helps to reinforce its identity
No comments:
Post a Comment