International Business – Definition
All transactions that involve Sales,Investments & Transports Private and Government for Profit and Political reasons.Is a field of study and practice that encompasses the persons or institutions of more than one country – Robinson (1978)
All transactions that involve Sales,Investments & Transports Private and Government for Profit and Political reasons.Is a field of study and practice that encompasses the persons or institutions of more than one country – Robinson (1978)
Importance:Because IB comprises of large and growing portion of World Business in total. And affect peoples economic well being,political status,skills or knowledge's and covers a broad spectrum of business activities that transcends across the globe
Study of IB:Competition in IB requires managements to approach their strategies from International standpoint.Govt regulations effect profits,employment,security,wages,etc
International Trade:The companies export their products to neighboring countries ex:India to Bangladesh,Srilanka,Nepal etc
Products:Jute,Cotton,Steel
International Marketing:The Companies locating their manufacturing plants in their home and foreign countries for production and marketing of the products in other countries ex:Uniliver case
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