International Business--Strategy

Definition :: Efforts or inputs put up by the company to achieve the objectives through the actions of the company.

1.Regional Strategy: An International Company when it wants to put up a strategy for a particular Region the following points are considered.

i.Government regulations
ii.Cultural Factors
iii.Economic and Legal implications
iv.Buying  Patterns

2.Global Strategy: Defined as strategy drawn  by an International Company to suit its objectives accomplishments which is a broad strategy across the global operations. (To become  one of the top 5 companies ) and following points are considered.

i.Market Potential ( Population,Income )
ii.Profits ( ROI/ROS )
iii.Cost ( Raw material,Wages,benefits )
iv.Economies of scale ( Mass production )
v.Growth ( Survival , Image)